Julian Friedrich
Service & UX Designer blending systems thinking with interaction design
My approach blends research and co-design to uncover real needs and systemic relationships. I move between abstract frameworks and tangible outputs, from mapping complex services to prototyping interactive interfaces. I believe meaningful design emerges from collaboration, iteration, and empathy across disciplines.
I’m currently exploring how digital technologies can support cultural transitions, collective intelligence, and responsible AI in design. I’m particularly interested in connecting speculative thinking with practical design interventions that create measurable social and environmental impact.
Design lives in context
mine spans Germany, Sweden, Italy, and soon South Korea.
I grew up in Germany, studied Interaction Design in Sweden, and now pursue my Master’s in Product Service System Design at Politecnico di Milano. Working across cultures has taught me to adapt, listen, and co-create with people from different perspectives. I’ve collaborated with public institutions, libraries, and research groups, thriving in multicultural, cross-disciplinary teams. In Spring 2026, I will continue this journey on exchange at Yonsei University in Seoul, South Korea, further expanding my perspective on design across global contexts. Outside of projects, I enjoy exploring nature on scenic hikes or wandering my neighborhood in search of delicious pastries.
My Design Principles
Iteration
Design is never finished with the first attempt. Prototyping early and often helps me test assumptions, learn quickly, and improve ideas before they scale.
Design is never finished with the first attempt. Prototyping early and often helps me test assumptions, learn quickly, and improve ideas before they scale.
Participation
I believe people should have a voice in the products and services that shape their lives. Co-design and collaborative methods bring hidden needs to the surface and build ownership from the start.
I believe people should have a voice in the products and services that shape their lives. Co-design and collaborative methods bring hidden needs to the surface and build ownership from the start.
Impact
Design should make a difference, whether that means measurable adoption, improving daily lives, or shaping systems more sustainably. I aim for outcomes that balance OKRs with long-term social impact.
Design should make a difference, whether that means measurable adoption, improving daily lives, or shaping systems more sustainably. I aim for outcomes that balance OKRs with long-term social impact.